about
Hugh McCormick is a multi-disciplinary graphic designer, creative director, and founder of the Hugh McCormick Design Company. His path into design was never particularly traditional. Growing up in Baltimore, he found his footing outside the systems he was supposed to fit into. Through drawing, playing drums in punk and rock bands, horses, and the outdoors. Those experiences shaped a lasting belief that the most interesting people, ideas, and brands rarely fit neatly into a predetermined mold. After earning his BFA from the Maine College of Art & Design, Hugh established his studio in Portland, Maine, building a reputation for distinctive, deeply considered work across branding, packaging, apparel, murals, and spatial design. In 2022, he relocated west to Colorado, reconnecting with horses, ranching, open country, and a culture that continues to influence both his work and perspective.
Today, HMDC works with brands across the country and internationally, combining strategy, storytelling, creative instinct, and disciplined execution to build identities that feel authentic, cohesive, and built to last. With more than 100 awards and national recognition, Hugh’s work is grounded in a simple idea: the best brands aren’t manufactured, they’re uncovered. HMDC exists to find what is genuinely interesting about a company, strip away the noise, and tell that story with clarity and conviction. Because nothing is more forgettable than a boring story told too long, and a genuine story, told well, is bulletproof.
Press
2022 PEOPLE TO WATCH - HUGH MCCORMICK - GRAPHIC DESIGN USA
TAP LINES: THE PORTLAND GRAPHIC DESIGNER WHO PUTS THE ART IN CRAFT BEER - PORTLAND PRESS HERALD
HIGH ENERGY DESIGN. PROFILE: HUGH MCCORMICK DESIGN CO. - MAINE HOME + DESIGN MAGAZINE
DESIGNER HUGH MCCORMICK TALKS ABOUT CREATING MERCHANDISE FOR USL PORTLAND - THE BLAZING MUSKET
LOGOLOUNGE BOOK 13: 8 PUBLISHED LOGO MARKS
LOGOLOUNGE BOOK 14: 3 PUBLISHED LOGO MARKS
LOGOLOUNGE BOOK 15: 13 PUBLISHED LOGO MARKS
A PORTLAND BREWERY AND ITS DESIGNER WIN INTERNATIONAL AWARD FOR REBRAND CAMPAIGN - MAINE BIZ
30 BEST LOOKING BEER CANS IN AMERICA - PATINA PALE ALE - CEROS DOT COM
MAINE COMPANY HELPS CRAFT BREWERS STAND OUT THROUGH BEER CAN ART - WMTW NEWS 8 WITH STEVE MINICH
Awards
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AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - RANCHLANDS SUMMER APPAREL LINE
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LOS HERMANOS LOGO & BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - MAINE SURFERS UNION MSU COLD BREW PACKAGING
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - TOASTIES GOURMET TRAILER WRAP
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - USL TO PORTLAND STICKER SET
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - FISH & BONE DELIVERY VAN WRAP
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - WANDBY LANDING WEBSITE
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - BATTERY STEEL BREWING FLUME TAP HANDLE
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - PORTLAND DOWNTOWN BROWN STREET MURAL
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - BARBER BROTHERS LOGO & BRAND IDENTITY
AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CLIFF’S BARBER SHOP HAND-PAINTED INTERIOR SIGNAGE
AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - GATHER RESTAURANT REBRAND
AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - KENNEDY PARK FOOTBALL CLUB
AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - NORTHERN HERITAGE LOGO + BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - ROOTING PIG CHARCUTERIE BAR LOGO & BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - VOYAGE CANNABIS COMPANY BRANDING CONCEPT
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - SUR LIE SPACE REDESIGN & MURALS
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - ARCHIE’S STRIKE & SPARE BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - MAINELY BURGER’S FOOD TRUCK REDESIGN
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY -YAYA BREWING THE DEPARTED AMBER ALE LABEL
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - GYPSY BELT COMPANY LOGO
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HIKER TRASH CANNABIS COMPANY FLOWER PACKAGING
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - GEORGE’S NORTH SHORE ROAST BEEF BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CHAVAL TO-GO COCKTAIL AND EGGNOG BOTTLES
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - C. JONE’S & COMPANY BUILDERS BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS BRANDING
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY NARRATIVE PILOT SERIES LABELS
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING BANDANAS
AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY LAGER LABEL
AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - CANOPY BY HILTON INTRODUCTION BOX
AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - DARK HARBOR TATTOO SOCIETY LOGO
AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY BENNU BLACK IPA LABEL
AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - FINE BALANCE BREWING BEER LABEL SYSTEM
AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - HARBOR CANNABIS COMPANY BRANDING
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• PLATINUM ”CRUSHIE” AWARD - 2022 CRAFT BEER MARKETING AWARDS - BEST BREWERY REBRAND - BATTERY STEELE
• GOLD “CRUSHIE” AWARD - 2021 - CRAFT BEER MARKETING AWARDS - BEST BREWERY REBRAND - AUSTIN STREET
• GOLD “CRUSHIE” AWARD - 2021 CRAFT BEER MARKETING AWARDS- MOST CREATIVE SIGNAGE, POS & BREWERY ACCESSORIES - BATSON RIVER BREWING & DISTILLING MURAL
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AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - UGLY DUCKLING TO GO BEVERAGE PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - ROOTING PIG CHARCUTERIE BAR LOGO & BRANDING
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LITTY BITTYS EDIBLE PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - HA! SKATEBOARDS LOGO & BRANDING
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY -GATHER RESTAURANT REBRAND
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - GOLDEN NUGGET CANNABIS COMPANY FLOWER PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - DYNAMICS FITNESS EXTERIOR MURAL
AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CLIFF’S BARBER SHOP DECORATIVE HAND PAINTED SIGNS
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - YAYA BREWING THE DEPARTED AMBER ALE LABEL
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY ANTON VIENNA LAGER LABEL
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY LAGER LABEL
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - CLUBHOUSE STL BRANDING & SIGNAGE
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - STIGMA + PISTIL CANNABIS COMPANY FLOWER PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - VOYAGE CANNABIS DELIVERY SHOPPING BAG CONCEPT
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS COMPANY LOGO & BRANDING
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS COMPANY FLOWER PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BUCK STOP GENERAL STORE BRANDING & SIGNAGE
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING PIZZA BOX
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BATTERY STEEL BREWING BEER LABEL SYSTEM REFRESH
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - HALLET CANVAS AND SAILS LOGO REBRAND CONCEPT
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - KIT BREWING ON YOUR MARK GOLDEN ALE LABEL
AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING AMADO AGAVE SPIRIT LABEL
TOP 3 PERFORMANCES NATIONWIDE 2021 - AMERICAN PACKAGING DESIGN AWARDS - GRAPHIC DESIGN USA, NEW YORK CITY
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CANOPY BY HILTON INTRODUCTION BOX
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - YAYA BREWING FLUFFY PUFFY SUNSHINE IPA LABEL
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS FLOWER PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWEY MARQUEE MOON PALE ALE LABEL
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - B’S TREES CANNABIS PACKAGING
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING BEER LABEL SYSTEM
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HIBAR SUPERFOOD BAR LABELS
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - MAIN STREET BARBER SHOP IDENTITY AND SIGNAGE
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY BOMBTRACK DOUBLE IPA LABEL
AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - YAYA BREWING ANGEL IPA LABEL
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GOLD BRODERSON AWARD - 2019 - MAINE AD + DESIGN, PORTLAND, MAINE - PACKAGING - OFFSET DOUBLE IPA LABEL
SILVER BRODERSON AWARD - 2021 - MAINE AD + DESIGN, PORTLAND, MAINE - OUTDOOR ADVERTISING - BATSON RIVER PORTLAND MURAL
BRONZE BRODERSON AWARD - 2019 - MAINE AD + DESIGN, PORTLAND, MAINE - “PITCHED BUT DITCHED” - MONEYCAT FRIED CHICKEN & DONUTS
BRONZE BRODERSON AWARD - 2019 - MAINE AD + DESIGN, PORTLAND, MAINE - “CORPORATE OR BRAND IDENTITY” - BATSON RIVER BREWING & DISTILLING
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AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - DYNAMICS FITNESS INTERIOR MURALS
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS FLOWER PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - REWORKRX BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - GOLDEN NUGGET CANNABIS BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS FLOWER PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CURED CANNABIS EDIBLES PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS FLOWER PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LITTY BITTY’S EDIBLES PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - CURED CANNABIS COMPANY EDIBLE PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - DYNAMICS FITNESS EXTERIOR MURAL
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - SERENDIPITY STUDIOS LOGO + BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - REWORK RX LOGO + BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS LOGO + BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY COVID SIGNAGE
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - STIGMA + PISTIL CANNABIS LOGO + BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HIBAR SUPERFOOD BAR PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - B’S TREES CANNABIS PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HARBOR CANNABIS COMPANY BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS LOGO + PACKAGING
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AMERICAN CANNABIS GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - MAINE CANNABIS BUILDERS BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LITTY BITTY’S EDIBLES PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CURED CANNABIS EDIBLE PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS FLOWER PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - GREENLIFE CANNABIS FLOWER PACKAGING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - STIGMA + PISTIL CANNABIS BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS BRANDING
AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS CO. FLOWER PACKAGING
Testimonials
Hugh is fiercely talented. I’m able to give guidelines on what I am looking for and he hits it right on the head. It’s an incredible thing to be able to do that—tell someone what you’re looking for and have them get it so completely. Working with Hugh has made my brand cohesive, from the way the barbers look to the logo to the sign to the business cards to the feel of the shop. He has pulled all of the pieces together and made it uniform and comprehensive. He’s also larger than life, and has great passion for what he does. There is incredible value in what Hugh brings to the table.
- Ed Beckett // Owner // Main Street Barber Shop
Working with HMDC was an experience to be certain. I feel like our overall project was relatively small (I wanted to work with him to create a secondary sub-brand for Bissell Brothers' second location in Milo) and I wanted to come up with a way to stylishly showcase the town's namesake 3 rivers in the design. Hugh totally immersed himself in the project, live-proofing numerous concepts and versions, making it super easy for me to find the right direction for the company. Hugh is a digital design professional, meaning that work moves fast and you can see each step of the process- he handles files extremely well and is very responsive to email and text. We also worked with Hugh on-site to paint several instances of his design; he brings immense energy and enthusiasm to everything he's a part of, and our experience was no different. I was honored that we were chosen to be part of his web series.I recommend HMDC for anyone seeking in-depth design services with a very enthusiastic professional.
- Peter Jensen Bissell // Owner // Bissell Brothers // Highroller Lobster Company
Hugh's design is very much like his personality, fun, energetic, innovative and spontaneous. Being able to create a brand that not only speaks to your product but also the personalities of the people behind it pushes the identity to a personal and character driven level. Also, I want to work with people I like and who are as excited about my brand as I am, that's Hugh in a nutshell.
- Nicole Wolf // Photographer
I knew that getting branding right is extremely important, and that’s why we chose to work with Hugh. He is focused on making things look good, and creating cohesion across every design element. Working with Hugh was super easy; we are very satisfied. I gave him some general guidelines around what we wanted, and he ran with it. People have responded overwhelmingly to the brand he’s developed. It was an easy process, the product is great, and I’d 100% work with him again.
- Nikki Carr Flannery / Owner // Hippie Cow Beef // CF Cattle Co
If you’re building a brand, the bullet points are the bricks. That’s the easy part. Your story—the part that moves people—is the mortar. Hugh understands that inspiration comes from your story, and you find a story by connecting and by listening. Hugh understands all of this. It is his superpower. Hugh starts your project as a fan. He connects with you, your company and your work on a human level. He connects with your story. He gets inspired and figure out how to bring that inspiration to other people.
-Barry Privett // Lead Singer/Manager // Carbon Leaf (band)
Hugh’s design talents are amazing. He can develop a look and brand from scratch based on your personality and input even if you are not yourself creative. With very little direction from us he knocked it out of the park. It is exactly what we were looking for without our knowing it. Creating a brand is a pretty tall order. It’s how people connect with you and your company. What Hugh has created captures the sense of place and our company’s culture. We are grateful.
- Jason Gass // Co-Founder/Owner // Yaya Brewing Company
Hugh was great. He is very warm and excited to come up ideas with you. Our ideas were not structured, which can be frustrated, and Hugh thought that was a fun challenge. We hear it all the time, but people love everything Hugh designed for us. He is a lovely person, fun to be around, and wonderful to work with.
- Jenna Friedman // Co-owner // Baharat
Having a strong, well-realized brand is important. I felt I needed something that would stand out. Working with Hugh, we talked about the company, the business, and how my product and business has played into my own life and he incorporated all of that. He nailed who and what we are. Hugh is very talented.
- Michael Barris // Owner // B’s Tree’s Cannabis
FAQ
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See Pricing // Timeframe section below
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Out-of-the-box HMDC work does not come trademarked, but we offer a partnership rate with our lawyers at Drummond Wilson. HMDC clients get a special discounted rate for trademark registration and additional design protection-related services.
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Absolutely. I love to travel and never miss an opportunity to bring bold, kick-ass work to new places. If you’re looking for a mural or large-scale project in another state—or another country—just say the word. We’re always ready to pack the bags and make something unforgettable.
That said, it’s also worth noting that Wi-Fi is a beautiful thing. Many of our most successful and award-winning projects have been completed entirely remotely. We work seamlessly with clients across the United States, Europe, South America, and beyond. Whether we’re hopping on a plane or collaborating from afar, you’ll get the same level of care, communication, and creative firepower.
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We base our pricing on established industry standards, ensuring your investment directly reflects the value, time, and expertise behind the deliverables you receive. Every project requires its own level of strategy, creativity, and production, and our pricing is structured to match the scope and quality of the work we produce.
We work with clients of all sizes—from startups to global brands—and we tailor our project estimates accordingly. Factors like project complexity, timeline, deliverable count, and required collaboration all play a role in determining cost. Our goal is to provide clear, fair pricing that respects both your budget and the craftsmanship needed to create work that genuinely moves the needle for your brand.
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Hugh McCormick Design Co. runs a lot like a circus—in the best possible way. What might look like creative chaos from the outside is actually a finely tuned performance built on planning, coordination, and bold, show-stopping ideas. Every project is a unique act designed to create wonder, backed by the structure that keeps the lions out of the cannons.
To deliver that level of focus, clients are intentionally scheduled so each project gets our full attention, reliable timelines, and results that exceed expectations. If we’re booked, it’s simply because maintaining that focus keeps the show safe and spectacular. Don’t take it personally—we’ll get you your call time as soon as it’s safe to bring you into the ring without the tigers eating the clowns.
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Nope. When we hand over your final deliverables, they’re all yours. HMDC prices reflect the investment in the creation of design work, not the usage of it.
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Bummer dude. Try that line with your plumber or mechanic next time and let me know what their response is…
branding Pricing // Timeframe
Basic Logo
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• Primary Logo
• Multiple File Types
• Logo Usage Guide
• Full Usage Rights -
$3,400 - $6,400
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4 - 6 weeks
Standard Branding
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• Primary Logo
• Multiple File Types
• Logo Layout Variations
• Brand Guidelines
• Color Palette
• Brand Font Recommendations
• Social Media Profile Graphics -
$8,200 - $11,800
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6-8 Weeks
Comprehensive Brand Identity
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Brand Strategy Document, including: Brand Assessment and Strategy, Brand Archetype Establishment, Brand Story, Target Audience, Brand Purpose // Vision // Mission
Primary Logo
Secondary Logo Marks
Color palette with designated CMYK, RGB assignments
Brand Guidelines
Brand Font System & Typography Recommendations
Full ownership
5-page basic Squarespace starter website
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$16,000 - $21,000
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8-12 Weeks
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Brand Strategy Document, including: Brand Assessment and Strategy, Brand Archetype Establishment, Brand Story, Target Audience, Brand Purpose // Vision // Mission
Primary Logo
Secondary Logo Marks
Color palette with designated CMYK, RGB assignments
Brand Guidelines
Brand Font System & Typography Recommendations
Multiple file types
Full ownership
5-page basic Squarespace starter website
Stationary including Business Cards & Letterhead
Apparel Line with 3 T-Shirts, 3 Sweatshirts, 3 Hats
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$23,000-$35,000
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9-14 weeks
Comprehensive Brand Identity with Starter Collateral
*please Inquire for specific Apparel, Signage, Packaging and other individual project services*
Individual project prices are structured on an individual basis to ensure client investment is best suited to deliverables
Current & Past hmdc clients:
Wolverine Worldwide
Portland Hearts of Pine
lululemon
Canopy by Hilton
Ranchlands
Silver Spur Ranch
Crossbow
Dale Brisby’s Rodeo Time
Justin Great
LEO33
Unsaddled Western Goods
Donny Pelletier
Carbondale Wild West Rodeo
Spurrin’ S Horses
Bissell Brothers Brewing
the Portland Zoo
Atlantic Hospitality
Maine Street Barber Shop
Broad Arrow Farms
Gulf Coast Adventures
5 Point Adventure Film Fest
Cold Spring Ranch
Cliff’s Barber Shop
Dark Harbor Tattoo Shop
Hurst & Co. Tattoo
Batson River Brewing & Distilling
Carbon Leaf
Leon Majcen
Gilbert’s Coffee Bar
Knack Factory
Los Hermanos Ranch
Shipyard Brewing Co
The Thirsty Pig
Wilson County BBQ
Youngs Furniture
Fenwick Furnishings
Northern Heritage Builders
Maine Craft Distilling
Liquid Riot Bottle Co
Gervais & Co Barbershop
Fish & Bone
Cafe Louis
Battery Steel Brewing
Back Bay Grill
Aquaholics Surf Shop
HA! Skateboards
Maine Surfers Union
Austin Street Brewing
Chewonki
Eighty 8 Donuts
Fire on Fore
George & Leon’s Roast Beef
Hallett Canvas & Sails
Kohani Creek Ranch
Unbranded Real Estate
Portland Art Gallery
Western Dove Leatherhaus
Riptide Print Co.
American West Spirit Co.
Ciardullo Cattle Co
Dale Lyman Ranch
BoomFlop Outfitters
Aspen Motor Racing
Matthew Wayne
Motion Bazaar
Moonshot
From the Farm
Tarleton Events
Ugly Ducking Cafe
Archie’s Candlepin Bowling
Clubhouse STL
Kennedy Park FC
Fine Balance Brewing Co
Mami Japanese Street Food
Rudy’s Diesel
Send It Official
SUNY Albany
YAYA Brewing Co
Hawkeye Springs Ranch
