Gervais & Co Barber Shop

South Portland, Maine

Interior Signage, Wall Menus, Mural

Project Brief:

For Gervais & Co. Barbershop, HMDC was tasked with creating an environmental branding system that elevated the shop's interior experience while reflecting the personality and vision of owner Chad Gervais. The project included custom signage, wall decals, banners, service menus, and a hand-painted mural featuring an old frontiersman, a subtle nod to Chad's appreciation for the American West. The goal was to create a space that felt carefully curated and visually engaging without becoming cluttered, balancing sophistication and restraint with enough personality to make the shop memorable.

The creative direction focused on blending western influence with a clean, contemporary aesthetic befitting a high-end barbershop. Rather than leaning heavily into rustic themes, the design drew on the spirit of the frontier—independence, craftsmanship, and character—while maintaining a modern sense of elegance and refinement. Every element was considered as part of a larger experience, helping the space feel cohesive, intentional, and welcoming. The result is an environment that feels both timeless and current, giving clients an experience that reflects the quality, professionalism, and individuality at the heart of the brand.