Riptide print co
embroidery & Screen Printing
Logo // branding // brand strategy// label packaging // APPAREL DESIGN
For Riptide Print Co., HMDC developed a logo and identity system designed to balance creativity and professionalism in equal measure. Inspired by the visual language of skate, surf, and snowboard culture, the project called for a bold, adaptable mark that could confidently live alongside the hundreds of custom illustrations, graphics, and apparel designs the company produces each year. The solution centered on strong, simplified forms and a restrained visual palette, creating an identity that feels distinctive without competing for attention.
The creative direction drew heavily from the ocean while embracing a darker, slightly whimsical personality that reflected the company's name and coastal Maine roots. Beneath that sense of character, however, was an equally important objective: communicating trust, consistency, and craftsmanship. With years of experience producing high-quality printed and embroidered apparel, Riptide needed a brand that conveyed reliability as clearly as creativity. The resulting identity blends playful maritime influences with a confident, structured aesthetic, creating a visual system that feels both expressive and dependable, much like the company itself.
Core Brand Logo Mark
The Riptide Print Co. logo was designed to serve as a bold, versatile foundation for a company whose work is constantly evolving. Drawing inspiration from skate, surf, and snowboard culture, the mark combines strong, simplified forms with subtle maritime influences, creating an identity that feels both energetic and timeless. Its restrained palette and confident silhouette allow it to pair seamlessly with the wide variety of artwork, apparel graphics, and customer projects the company produces every day. Balancing a dark, whimsical coastal character with a sense of structure and professionalism, the logo reflects Riptide's unique position as a creative studio built on craftsmanship, reliability, and years of expertise in custom apparel production.
Fig 1. Supplemental Silkscreen Brand Graphic
Fig 2. Supplemental general Brand Graphic
Fig 3. Supplemental embroidery Brand Graphic
