Wandby Landing

Restaurant

LOGO & BRAND IDENTITY SYSTEM // naming // creative strategy // product packaging // Apparel Design // Signage

For Wandby Landing, HMDC developed a complete brand experience from the ground up, including brand strategy, logo design, visual identity, menu design, environmental graphics, and the hand-painted entrance signage. Inspired by the story of the SS Wandby shipwreck and the remarkable hospitality shown by the people of Kennebunk, the brand was built around themes of welcome, community, and gathering. After the wreck, local residents opened their homes, shared meals, and cared for the stranded passengers until they could return home: a spirit of generosity that became the foundation of the restaurant's identity.

The challenge was translating that rich historical narrative into a brand that felt both meaningful and elevated. Drawing inspiration from Maine's coastal landscape, salt marshes, maritime heritage, and understated luxury, the identity balances warmth and refinement in equal measure. Every touchpoint, from the logo and menus to the hand-painted details throughout the space, was designed to create a sense of place that feels deeply connected to the region while offering a dining experience that is welcoming, memorable, and distinctly Maine.